T-Mobile to Acquire Vistar Media for $600 Million, Expanding Revenue Streams
T-Mobile has agreed to acquire Vistar Media—a leading ad tech firm specializing in digital out-of-home (DOOH) advertising—for $600 million in an all-cash deal. The move combines T-Mobile’s robust customer insights with Vistar’s innovative technology and extensive DOOH network. The acquisition is expected to close in Q1 2025, pending regulatory approvals. Why This Acquisition Matters Vistar … Read more