T-Mobile has agreed to acquire Vistar Media—a leading ad tech firm specializing in digital out-of-home (DOOH) advertising—for $600 million in an all-cash deal. The move combines T-Mobile’s robust customer insights with Vistar’s innovative technology and extensive DOOH network. The acquisition is expected to close in Q1 2025, pending regulatory approvals.…

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T-Mobile expands digital advertising capabilities

In a series of announcements at its recent Capital Markets Day event, T-Mobile unveiled a multi-faceted strategy aimed at reshaping the future of its mobile network and enhancing customer support by leveraging A.I. To achieve those goals, the company has partnered with industry titans like NVIDIA, Ericsson, Nokia, and OpenAI.…

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Mike Sievert T-Mobile Sam Altman OpenAI