Straight Talk Wireless, a Verizon flanker brand, has launched a new TV ad to promote its $25 per month unlimited data plan, StraightSavings, which is available exclusively at Walmart. This ad takes a different approach compared to the brand’s other TV ads released over the past year. One year ago, comedian Jim Gaffigan was signed to be Straight Talk’s spokesperson, leading to several ads featuring him. Since then, most of the company’s ads have incorporated either comedians or a comedic theme. However, this new ad diverges from that trend by not relying on comedy or a comedian.
The central theme of Straight Talk’s new commercial revolves around the affordability and convenience of switching to Straight Talk. It leads with a voiceover that asks, “Love your phone but not the cost of your current plan?” The ad then emphasizes the ease of switching, stating, “No problem with Straight Talk. Bring the phone you love and get one line for $25/month when you switch to Straight Talk. That’s up to half off the price of the competition.”
In addition to plan affordability, the ad also highlights the value of the StraightSavings plan. Straight Talk is offering a $200 credit for a new phone after 12 months of service. This incentive provides customers with an opportunity to upgrade their device while saving money on their monthly bill. Straight Talk can use that as a way to help reduce customer churn without requiring a contract.
The StraightSavings plan offers unlimited talk, text, and high-speed data, but with some limitations. Mobile hotspot functionality is not supported, and video streaming quality is capped at 480p. Additionally, data speeds may be slower during periods of network congestion due to data deprioritization.
The commercial closes with the logos of Straight Talk and Walmart displayed prominently on the screen, accompanied by the voiceover stating, “Real unlimited data. Less dollars. More sense.” This tagline reinforces the message that Straight Talk offers a no-nonsense, cost-effective solution for wireless service.
You can watch the full ad below.